Asked for advice on how parents could help their children become more intelligent, Albert Einstein offered a delightful bit of advice. His words went something along the lines of “If you want your children to be intelligent, read them fairy tales. If you want them to be more intelligent, read them more fairy tales.” This strikes me as sage advice for parents as well as magicians and environmentalists alike. Stories capture the imagination. Fairy tales and magic spark the imagination and help young and old think outside The Box in which we find our minds imprisoned. I use fairytales of ogres, wizards, goblins and, yes, even fairies, to help tell my environmental stories about recycling, energy and water. I hope that my magic and stories help my audiences increase their own thoughts far beyond The Box.